Authors: Jose Garcia¹ (ORCID ID: 0009-0001-2055-9608) Affiliation: Swiss International University (SIU), ISB Academy Dubai – Swiss International Institute in Dubai Received 3 May 2025; Revised 18 June 2025; Accepted 28 June 2025; Available online 23 July 2025; Version of Record 23 July 2025. Abstract Wellness tourism is undergoing a significant shift as travelers increasingly seek experiences that combine personal well-being with environmental responsibility and social meanin