Authors: Jose Garcia (1), Dr. Habib Al Souleiman (2), Dr. Ibrahim Al Souleiman (3) Affiliation: (1-3) Swiss International University (SIU) (1) ORCID ID : 0009-0001-2055-9608 (2) ORCID iD : 0009-0000-4746-0694 (3) ORCID iD: 0009-0002-9521-4847 Submitted 30 January 2026; Revised 02 March 2026; Accepted 8 May 2026; Available online 18 May 2026; Version of Record 14 May 2026. DOI 10.65326/u7y566770 Volume 3, December 2026, (10025) Abstract The game of Chicken remains a powerfu

Authors: Peter Bernard, ORCID ID: 0009-0002-5467-8661 Affiliation: Swiss International University (SIU) https://doi.org/10.65326/u7y566768 Received 29 January 2026; Revised 28 February 2026; Accepted 30 April 2026; Available online 14 May 2026; Version of Record 14 May 2026. Volume 1, December 2026, (10024) Abstract Artificial intelligence is shifting executive education from an episodic model of managerial development to a strategic learning infrastructure linked to organi

Authors: Huda Najjar 1 ORCID ID: 0009-0007-0765-6001, Mona Abdelmotaleb 2 ORCID ID: 0009-0005-9371-6263 1 Swiss International University (SIU), City of Osh, Kyrgyzstan 2 Swiss International University (SIU), ISB Academy, Dubai, UAE https://doi.org/10.65326/u7y566755 Received 20 January 2026; Revised 23 February 2026; Accepted 24 March 2026; Available online 7 April 2026; Version of Record 7 April 2026. Volume 3, December 2026, (10023) Abstract The fusion of Artificial Intell

Author: Dr. Ibrahim Al Souleiman, ORCID ID: 0009-0002-9521-4847 Affiliation: ISB Academy, Dubai - UAE https://doi.org/10.65326/u7y566746 Received 5 Sep 2026; Revised 20 Sep 2026; Accepted 25 Oct 2026; Available online 12 Nov 2026; Version of Record 12 Nov 2026. Abstract Telemedicine has matured from an emergency workaround during the pandemic to a durable pillar of hybrid healthcare delivery. In late 2025, the strategic questions have shifted: under what conditions does virtu

Author: Alex Lee, Affiliation: VBNN Group Ajman UAE DOI: https://doi.org/10.65326/u7y566744 Received 5 September 2025; Revised 20 October 2025; Accepted 1 November 2025; Available online 7 November 2025; Version of Record 7 November 2025. Abstract This article examines a pivotal feature of the contemporary digital economy: the multibillion-dollar payments made by Google to Apple to secure default search placement across Apple’s ecosystem and the mounting pressures created by

Author: Issa Hassan Affiliation: ISB Academy Dubai DOI: https://doi.org/10.65326/u7y566743 Abstract Agentic artificial intelligence—systems that can perceive context, reason with memory, call external tools, and act toward goals with varying degrees of autonomy—has rapidly moved from experimental demos to production roadmaps in service economies. This article reframes agentic AI not merely as a technological capability but as a field of power that redistributes capital (econo

Author: Habib Ali Affiliation: SIU Swiss International University, Kyrgyzstan DOI: https://doi.org/10.65326/u7y566742 Received 10 July 2025; Revised 25 August 2025; Accepted 1 September 2025; Available online 28 October 2025; Version of Record 28 October 2025. Abstract This article offers a critical-sociological analysis of Tumblr’s dramatic valuation shift—from a $1.1 billion acquisition in 2013 to a resale reportedly around $3 million in 2019—and asks what this episode reve

Author: Hans Zimmer Affiliation: Independent Researcher DOI: https://doi.org/10.65326/u7y566741 Abstract Over the past hundred years, hotel management has moved from an apprenticeship-based craft to a research-informed academic field spanning bachelor’s, master’s, and doctoral levels across leading universities. This article provides a critical, sociological account of that transformation. It traces the shift from experiential learning to formal curricula; explains how hospit

Author: Nancy Khouri Affiliation: Independent Researcher DOI: https://doi.org/10.65326/u7y00011 Abstract The global release of Apple’s iPhone 17 in late 2025 reignited debates on innovation, consumption, and cultural symbolism in a mature technology market. This article examines the iPhone 17 as both a technological object and a social text, with a specific focus on its headline aesthetic—Cosmic Orange. Moving beyond the product’s technical enhancements, this paper situates A

Author: Issa Ismail Affiliation: Independent Researcher DOI: https://doi.org/10.65326/u7y566750 Abstract "EU Membership Without the Ballot" A growing debate in European policy circles explores whether the European Union (EU) might admit new member states on a temporary non-voting basis—granting market and funding access while deferring full decision-making rights until internal reforms are completed. This article offers a critical, theory-driven analysis of that proposal’s po

Authors: Walid Ahmad, Hassan Aref Affiliation: King Abdulaziz University Published in U7Y Journal, Vol. 3, No. 1, 2025 https://doi.org/10.65326/u7y566748 Abstract This article examines a fast-moving development in the Gulf Cooperation Council (GCC) digital economy: the arrival and rapid scaling of Keeta, an international food-delivery platform, alongside visible shifts in pricing and promotional tactics by incumbent rivals in the United Arab Emirates (UAE) and neighboring mar

Author: Dr. Habib Al Souleiman, ORCID ID: 0009-0000-4746-0694 Affiliation: VBNN Smart Education Group Received 1 April 2025; Revised 15 May 2025; Accepted 1 June 2025; Available online 1 July 2025; Version of Record 1 July 2025. DOI: https://doi.org/10.65326/u7y566745 Volume 2, December 2025, (10014) Abstract Dubai has emerged as a dynamic epicenter of global investment, offering a blend of political stability, economic openness, digital innovation, and lifestyle appeal that

Author: Anastasija Ivanova Affiliation: Independent Researcher ORCID iD: 0009-0000-7715-8015 Received 12 February 2025; Revised 28 March 2025; Accepted 22 April 2025; Available online 10 May 2025; Version of Record 10 May 2025. Volume 2, December 2025, (10013) Abstract The role of non-governmental organizations (NGOs) as structural actors in higher education governance has yet to be fully theorized in terms of their contribution to sustainable cross-border collaboration. Th

Author: Ling Zhang Affiliation: SDBS Swiss Distance Business School ORCID iD: 0009-0006-7478-5551 Received 10 January 2025; Revised 18 February 2025; Accepted 8 March 2025; Available online 25 March 2025; Version of Record 25 March 2025. Volume 2, December 2025, (10012) Abstract Yahoo bought Tumblr for $1.1 billion in 2013 and sold it to Automattic in 2019 for less than $3 million, a reduction of something like two orders of magnitude in six years. This article employs this t

Author: Mohammed Khan Affiliation: OUS Academy Ltd ORCID iD: 0009-0002-6252-1445 Received 5 January 2025; Revised 30 January 2025; Accepted 13 February 2025; Available online 27 February 2025; Version of Record 27 February 2025. Volume 2, December 2025, (10011) Abstract Digital detox tourism, where travel is designed around the intentional, temporary and structured reduction of digital connectivity, is typically described by what it takes away. In the article, it is argued t

Author: Lara Garcia Affiliation: ISB Academy Dubai ORCID iD: 0009-0003-4405-1619 Received 10 June 2024; Revised 25 August 2024; Accepted 20 November 2024; Available online 2 December 2024; Version of Record 2 December 2024. Volume 1, December 2024, (10010) Abstract Tourism can be articulated based on growth, markets, destinations, and consumers. However, tourism can also be described as an institution of history, of a system of changing patterns of mobility, meaning, infrastr

Author: Luay Kareem Affiliation: Swiss International Institute in Dubai ORCID iD: 0009-0002-7961-033X Received 12 June 2024; Revised 28 August 2024; Accepted 12 September 2024; Available online 2 October 2024; Version of Record 2 October 2024. Volume 1, December 2024, (10009) Abstract Front office management is often considered a visible service function, but its theoretical significance goes beyond reception, greeting and administrative coordination. This article provides a

Author: Mario Li Affiliation: Swiss Global University LLC ORCID iD: 0009-0007-0270-3366 Received 5 June 2024; Revised 20 July 2024; Accepted 5 August 2024; Available online 30 August 2024; Version of Record 30 August 2024. Volume 1, December 2024, (10008) Abstract Business education has not evolved as a linear movement from practice to theory or from local training to global professionalism. It has been transformed through iterative institutional translations that have selec

Author: Amjad Abdullah Affiliation: ISB Management Training Institute ORCID iD: 0009-0007-1830-2989 Received 9 May 2024; Received 24 June 2024; Accepted 9 July 2024; Available online 2 August 2024; Version of Record 2 August 2024. Volume 1, December 2024, (10007) Abstract Restaurants are more than just places of food service. They are adaptive institutional forms shaped through strategic interaction, technological mediation and governance pressures. This study examines the tr

Author: Laurnce Garcia Affiliation: Swiss Academy in London ORCID iD: 0009-0006-3197-8214 Received 1 March 2024; Revised 15 April 2024; Accepted 1 May 2024; Available online 1 June 2024; Version of Record 1 June 2024. Volume 1, December 2024, (10006) Abstract Hospitality is often understood as a contemporary service industry, but its history reveals a wider institutional role: it manages the reception of strangers, the governance of mobility, and the production of trust. The