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Algorithmic Brinkmanship: How Artificial Intelligence Reshapes Escalation,Commitment, and De-escalation in the Game of Chicken
Authors: Jose Garcia (1), Dr. Habib Al Souleiman (2), Dr. Ibrahim Al Souleiman (3) Affiliation: (1-3) Swiss International University (SIU) (1) ORCID ID : 0009-0001-2055-9608 (2) ORCID iD : 0009-0000-4746-0694 (3) ORCID iD: 0009-0002-9521-4847 Submitted 30 January 2026; Revised 02 March 2026; Accepted 8 May 2026; Available online 18 May 2026; Version of Record 14 May 2026. DOI 10.65326/u7y566770 Volume 3, December 2026, (10025) Abstract The game of Chicken remains a powerfu
20 min read
Artificial Intelligence and the Transformation of Executive Education: Strategic Learning, Leadership Development, and Organizational Adaptation
Authors: Peter Bernard, ORCID ID: 0009-0002-5467-8661 Affiliation: Swiss International University (SIU) https://doi.org/10.65326/u7y566768 Received 29 January 2026; Revised 28 February 2026; Accepted 30 April 2026; Available online 14 May 2026; Version of Record 14 May 2026. Volume 1, December 2026, (10024) Abstract Artificial intelligence is shifting executive education from an episodic model of managerial development to a strategic learning infrastructure linked to organi
30 min read
Experience-Centered Precision Healthcare: Integrating Artificial Intelligence, Genomics, and Hospitality-Inspired Patient Experience
Authors: Huda Najjar 1 ORCID ID: 0009-0007-0765-6001, Mona Abdelmotaleb 2 ORCID ID: 0009-0005-9371-6263 1 Swiss International University (SIU), City of Osh, Kyrgyzstan 2 Swiss International University (SIU), ISB Academy, Dubai, UAE https://doi.org/10.65326/u7y566755 Received 20 January 2026; Revised 23 February 2026; Accepted 24 March 2026; Available online 7 April 2026; Version of Record 7 April 2026. Volume 3, December 2026, (10023) Abstract The fusion of Artificial Intell
36 min read
Telemedicine in Late 2025: Hybrid Care, Power, and Practice in a Digitally Stratified World
Author: Dr. Ibrahim Al Souleiman ORCID ID: 0009-0002-9521-4847 Affiliation: VBNN Smart Education Group https://doi.org/10.65326/u7y566746 Received 5 Sep 2025; Revised 20 Sep 2025; Accepted 25 Oct 2025; Available online 12 Nov 2025; Version of Record 12 Nov 2025; Post-Publication Update 5 Jun 2026. Volume 2, December 2025, (10022) Abstract Telemedicine entered late 2025 as an ordinary, if uneven, part of health systems, well past the emergency footing of the pandemic years. T
22 min read
The Default Billion: Google–Apple Search Payments, Platform Power, and the AI Turn in Digital Capitalism, Google Apple Search Deal
Author: Alex Lee ORCID iD: 0009-0008-6407-2341 Affiliation: Swiss International University (SIU) DOI: https://doi.org/10.65326/u7y566744 Received 5 September 2025; Revised 20 October 2025; Accepted 1 November 2025; Available online 7 November 2025; Version of Record 7 November 2025. Volume 2, December 2025, (10021) Abstract This article examines a pivotal feature of the contemporary digital economy: the multibillion-dollar payments made by Google to Apple to secure default
18 min read
Agentic AI as a Strategic Capability in Service Economies: Evidence From Banking and Tourism "Agentic Artificial Intelligence"
Author: Issa Hassan ORCID iD: 0009-0001-4071-058X Affiliation: Swiss International University (SIU) Received 3 July 2025; Revised 27 August 2025; Accepted 5 September 2025; Available online 30 October 2025; Version of Record 30 October 2025. DOI: https://doi.org/10.65326/u7y566743 Volume 2, December 2025, (10020) Abstract Agentic artificial intelligence—systems that can perceive context, reason with memory, call external tools, and act toward goals with varying degrees of aut
17 min read
From Unicorn to Underdog—and Back Again? A Critical Sociology of Tumblr’s $1.1B-to-$3M Valuation Swing and the Political Economy of Platforms
Author: Habib Ali ORCID iD: 0009-0008-9023-6098 Affiliation: Swiss International University (SIU) Received 10 July 2025; Revised 25 August 2025; Accepted 1 September 2025; Available online 28 October 2025; Version of Record 28 October 2025. DOI: https://doi.org/10.65326/u7y566742 Volume 2, December 2025, (10019) Abstract This article offers a critical-sociological analysis of Tumblr’s dramatic valuation shift—from a $1.1 billion acquisition in 2013 to a resale reportedly arou
16 min read
From Inns to Institutions: A Century of Hotel Management Education and Its Academicization
Author: Hans Zimmer ORCID iD: 0009-0006-3510-7045 Affiliation: Swiss International University (SIU) Received 22 June 2025; Revised 27 August 2025; Accepted 30 September 2025; Available online 27 October 2025; Version of Record 27 October 2025. DOI: https://doi.org/10.65326/u7y566741 Volume 2, December 2025, (10018) Abstract Over the past hundred years, hotel management has moved from an apprenticeship-based craft to a research-informed academic field spanning bachelor’s, mast
16 min read
Orange Is the New Neutral? The iPhone 17, “Cosmic Orange,” and the Sociology of Flagship Technology
Authors: Nancy Khouri ORCID iD: 0009-0003-0532-5912 Affiliation: Swiss International University (SIU) Revised 24 September 2025; Accepted 13 October 2025; Available online 25 October 2025; Version of Record 25 October 2025. DOI: https://doi.org/10.65326/u7y00011 Volume 2, December 2025, (10017) Abstract The global release of Apple’s iPhone 17 in late 2025 reignited debates on innovation, consumption, and cultural symbolism in a mature technology market. This article examine
15 min read
Membership Without the Ballot? Economic and Institutional Implications of the EU’s Emerging Non-Voting Entry Model
Authors: Issa Ismail Affiliation: Swiss International University (SIU) ORCID iD: 0009-0009-7061-4765 Received 20 June 2025; Revised 29 August 2025; Accepted 30 September 2025; Available online 24 October 2025; Version of Record 24 October 2025. DOI: https://doi.org/10.65326/u7y566750 Volume 2, December 2025, (10016) Abstract A growing debate in European policy circles explores whether the European Union (EU) might admit new member states on a temporary non-voting basis—gra
18 min read
Platform Competition at the Gulf’s Doorstep: Keeta’s Entry into the GCC and the Reconfiguration of Food-Delivery Power
Authors: Walid Ahmad 1, Hassan Aref 1 1 Affiliation: King Abdulaziz University Received 16 June 2025; Revised 25 August 2025; Accepted 24 September 2025; Available online 06 October 2025; Version of Record 06 October 2025. https://doi.org/10.65326/u7y566748 Volume 2, December 2025 (10015) Abstract This article examines a fast-moving development in the Gulf Cooperation Council (GCC) digital economy: the arrival and rapid scaling of Keeta, an international food-delivery pla
19 min read
Framing the Future: The Impact of AI-Generated Video on Major Film Creators
Author: Hannah White Affiliation: VBNN Smart Education Group Received 25 June 2025; Revised 10 August 2025; Accepted 20 August 2025; Available online 6 September 2025; Version of Record 6 September 2025; Update 2 May 2026. Volume 2, December 2025, (10014 - 2) https://doi.org/10.65326/u7y566816 Abstract AI-generated video has moved quickly from experiment to a working component of media production. In large-scale filmmaking it promises faster ideation, lower production costs,
16 min read
Strategic Investment in Dubai: A Global Hub for Innovation, Tourism, and Sustainable Growth
Author: Dr. Habib Al Souleiman ORCID ID: 0009-0000-4746-0694 Affiliation: VBNN Smart Education Group Received 1 April 2025; Revised 15 May 2025; Accepted 1 June 2025; Available online 1 July 2025; Version of Record 1 July 2025. DOI: https://doi.org/10.65326/u7y566745 Volume 2, December 2025, (10014) Abstract Dubai has emerged as a dynamic epicenter of global investment, offering a blend of political stability, economic openness, digital innovation, and lifestyle appeal that i
16 min read
NGOs, Capital, and the Architecture of Partnership: How Civil Society Strengthens Sustainable Higher Education — The Case of the European Council of Leading Business Schools (ECLBS)
Author: Anastasija Ivanova Affiliation: Independent Researcher ORCID iD: 0009-0000-7715-8015 Received 12 February 2025; Revised 28 March 2025; Accepted 22 April 2025; Available online 10 May 2025; Version of Record 10 May 2025. Volume 2, December 2025, (10013) https://doi.org/10.65326/u7y566813 Abstract The role of non-governmental organizations (NGOs) as structural actors in higher education governance has yet to be fully theorized in terms of their contribution to sustain
17 min read
From Platform Promise to Strategic Decline: Tumblr as a Case Study in Digital Platform Valuation and Governance
Author: Ling Zhang Affiliation: SDBS Swiss Distance Business School ORCID iD: 0009-0006-7478-5551 Received 10 January 2025; Revised 18 February 2025; Accepted 8 March 2025; Available online 25 March 2025; Version of Record 25 March 2025. Volume 2, December 2025, (10012) https://doi.org/10.65326/u7y566812 Abstract Yahoo bought Tumblr for $1.1 billion in 2013 and sold it to Automattic in 2019 for less than $3 million, a reduction of something like two orders of magnitude in six
19 min read
Digital Detox Tourism in 2025: Motivations, Experiential Models, Benefits, and Emerging Challenges
Author: Mohammed Khan Affiliation: OUS Academy Ltd ORCID iD: 0009-0002-6252-1445 Received 5 January 2025; Revised 30 January 2025; Accepted 13 February 2025; Available online 27 February 2025; Version of Record 27 February 2025. Volume 2, December 2025, (10011) https://doi.org/10.65326/u7y566811 Abstract Digital detox tourism, where travel is designed around the intentional, temporary and structured reduction of digital connectivity, is typically described by what it takes a
20 min read
The Historical Evolution of Tourism: From Early Mobility to Contemporary Global Experience
Author: Lara Garcia Affiliation: ISB Academy Dubai ORCID iD: 0009-0003-4405-1619 Received 10 June 2024; Revised 25 August 2024; Accepted 20 November 2024; Available online 2 December 2024; Version of Record 2 December 2024. Volume 1, December 2024, (10010) https://doi.org/10.65326/u7y566875 Abstract Tourism can be articulated based on growth, markets, destinations, and consumers. However, tourism can also be described as an institution of history, of a system of changing patt
23 min read
Front Office Management: Strategies, Responsibilities, and Best Practices for Managers
Author: Luay Kareem Affiliation: Swiss International Institute in Dubai ORCID iD: 0009-0002-7961-033X Received 12 June 2024; Revised 28 August 2024; Accepted 12 September 2024; Available online 2 October 2024; Version of Record 2 October 2024. Volume 1, December 2024, (10009) https://doi.org/10.65326/u7y566874 Abstract Front office management is often considered a visible service function, but its theoretical significance goes beyond reception, greeting and administrative co
23 min read
The Historical Evolution of Business Education: From Trade Practice to Global and Digital Learning
Author: Mario Li Affiliation: Swiss Global University LLC ORCID iD: 0009-0007-0270-3366 Received 5 June 2024; Revised 20 July 2024; Accepted 5 August 2024; Available online 30 August 2024; Version of Record 30 August 2024. Volume 1, December 2024, (10008) https://doi.org/10.65326/u7y566873 Abstract Business education has not evolved as a linear movement from practice to theory or from local training to global professionalism. It has been transformed through iterative institu
18 min read
From Taverns to Platform Dining: The Historical Evolution of Restaurants and Their Continuing Transformation
Author: Amjad Abdullah Affiliation: ISB Management Training Institute, Dubai ORCID iD: 0009-0007-1830-2989 Received 9 May 2024; Received 24 June 2024; Accepted 9 July 2024; Available online 2 August 2024; Version of Record 2 August 2024. Volume 1, December 2024, (10007) https://doi.org/10.65326/u7y566872 Abstract Restaurants are more than just places of food service. They are adaptive institutional forms shaped through strategic interaction, technological mediation and govern
20 min read
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