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Experience-Centered Precision Healthcare: Integrating Artificial Intelligence, Genomics, and Hospitality-Inspired Patient Experience
Authors: Huda Najjar 1 ORCID ID: 0009-0007-0765-6001, Mona Abdelmotaleb 2 ORCID ID: 0009-0005-9371-6263 1 Swiss International University (SIU), City of Osh, Kyrgyzstan 2 Swiss International University (SIU), ISB Academy, Dubai, UAE Published in U7Y Journal , Vol. 4, No. 1 (2026) https://doi.org/10.65326/u7y566755 © 2026 U7Y Journal . Licensed under CC BY 4.0. Received 20 January 2026; Revised 23 February 2026; Accepted 24 March 2026; Available online 7 April 2026; Versi
37 min read


Telemedicine in Late 2025: Hybrid Care, Power, and Practice in a Digitally Stratified World
Author: Dr. Ibrahim Al Souleiman, ORCID ID: 0009-0002-9521-4847 Affiliation: ISB Academy, Dubai - UAE Published in U7Y Journal, Vol. 3, No. 1, 2025 https://doi.org/10.65326/u7y566746 © 2025 U7Y Journal | Licensed under CC BY 4.0 Received 5 Sep 2026; Revised 20 Sep 2026; Accepted 25 Oct 2026; Available online 12 Nov 2026; Version of Record 12 Nov 2026. Abstract Telemedicine has matured from an emergency workaround during the pandemic to a durable pillar of hybrid healthcare
12 min read


The Default Billion: Google–Apple Search Payments, Platform Power, and the AI Turn in Digital Capitalism, Google Apple Search Deal
Author: Alex Lee, Affiliation: VBNN Group Ajman UAE Published in U7Y Journal, Vol. 3, No. 1, 2025 DOI: https://doi.org/10.65326/u7y566744 © 2025 U7Y Journal | Licensed under CC BY 4.0 Received 5 September 2025; Revised 20 October 2025; Accepted 1 November 2025; Available online 7 November 2025; Version of Record 7 November 2025. Abstract This article examines a pivotal feature of the contemporary digital economy: the multibillion-dollar payments made by Google to Apple to
11 min read


Agentic AI as a Strategic Capability in Service Economies: Evidence From Banking and Tourism "Agentic Artificial Intelligence"
Author: Issa Hassan Affiliation: ISB Academy Dubai Published in U7Y Journal, Vol. 3, No. 1, 2025 DOI: https://doi.org/10.65326/u7y566743 © 2025 U7Y Journal | Licensed under CC BY 4.0 Abstract Agentic artificial intelligence—systems that can perceive context, reason with memory, call external tools, and act toward goals with varying degrees of autonomy—has rapidly moved from experimental demos to production roadmaps in service economies. This article reframes agentic AI not
11 min read


From Unicorn to Underdog—and Back Again? A Critical Sociology of Tumblr’s $1.1B-to-$3M Valuation Swing and the Political Economy of Platforms
Author: Habib Ali Affiliation: SIU Swiss International University, Kyrgyzstan Published in U7Y Journal, Vol. 3, No. 1, 2025 DOI: https://doi.org/10.65326/u7y566742 © 2025 U7Y Journal | Licensed under CC BY 4.0 Received 10 July 2025; Revised 25 August 2025; Accepted 1 September 2025; Available online 28 October 2025; Version of Record 28 October 2025. Abstract This article offers a critical-sociological analysis of Tumblr’s dramatic valuation shift—from a $1.1 billion acquis
10 min read


From Inns to Institutions: A Century of Hotel Management Education and Its Academicization
Author: Hans Zimmer Affiliation: Independent Researcher Published in U7Y Journal, Vol. 3, No. 1, 2025 DOI: https://doi.org/10.65326/u7y566741 © 2025 U7Y Journal | Licensed under CC BY 4.0 Abstract Over the past hundred years, hotel management has moved from an apprenticeship-based craft to a research-informed academic field spanning bachelor’s, master’s, and doctoral levels across leading universities. This article provides a critical, sociological account of that transform
11 min read


Orange Is the New Neutral? The iPhone 17, “Cosmic Orange,” and the Sociology of Flagship Technology
Author: Nancy Khouri Affiliation: Independent Researcher Published in U7Y Journal, Vol. 3, No. 1, 2025 DOI: https://doi.org/10.65326/u7y00011 © 2025 U7Y Journal | Licensed under CC BY 4.0 Abstract The global release of Apple’s iPhone 17 in late 2025 reignited debates on innovation, consumption, and cultural symbolism in a mature technology market. This article examines the iPhone 17 as both a technological object and a social text, with a specific focus on its headline ae
10 min read


Membership Without the Ballot? Economic and Institutional Implications of the EU’s Emerging Non-Voting Entry Model
Author: Issa Ismail Affiliation: Independent Researcher Published in U7Y Journal, Vol. 3, No. 1, 2025 DOI: https://doi.org/10.65326/u7y566750 © 2025 U7Y Journal | Licensed under CC BY 4.0 Abstract "EU Membership Without the Ballot" A growing debate in European policy circles explores whether the European Union (EU) might admit new member states on a temporary non-voting basis—granting market and funding access while deferring full decision-making rights until internal ref
12 min read


NGOs, Capital, and the Architecture of Partnership: How Civil Society Strengthens Sustainable Higher Education — The Case of the European Council of Leading Business Schools (ECLBS)
Author: Anastasija Ivanova Affiliation: Independent Researcher Abstract The accelerating interdependence of higher education systems—driven by digitalization, mobility, and sustainability imperatives—has repositioned non-governmental organizations (NGOs) as structural actors rather than peripheral advocates. This article examines how NGOs strengthen global partnerships for sustainable education by mobilizing different forms of capital, shaping institutional convergence, and
11 min read


Platform Competition at the Gulf’s Doorstep: Keeta’s Entry into the GCC and the Reconfiguration of Food-Delivery Power
Authors: Walid Ahmad, Hassan Aref Affiliation: King Abdulaziz University Published in U7Y Journal, Vol. 3, No. 1, 2025 https://doi.org/10.65326/u7y566748 © 2025 U7Y Journal | Licensed under CC BY 4.0 Abstract This article examines a fast-moving development in the Gulf Cooperation Council (GCC) digital economy: the arrival and rapid scaling of Keeta, an international food-delivery platform, alongside visible shifts in pricing and promotional tactics by incumbent rivals in th
11 min read
Agentic Artificial Intelligence and the Reorganization of Social Order: Capital, Global Inequality, and Institutional Convergence
Author: Maria Fernandez Affiliation: Independent researcher Received 5 August 2025; Revised 20 September 2025; Accepted 25 September 2025; Available online 3 October 2025; Version of Record 3 October 2025. Abstract Agentic artificial intelligence refers to AI systems that can perceive information, plan tasks, act through tools or connected systems, and revise their behavior with limited human intervention. As these systems move from experimentation into organizational use,
13 min read
The Cryptoqueen in Context: OneCoin, Transnational Fraud, and the Sociology of Trust in Digital Capitalism
Author: Li Wei Affiliation: Independent researcher Received 10 July 2025; Revised 25 August 2025; Accepted 1 September 2025; Available online 15 September 2025; Version of Record 15 September 2025. Abstract This article examines the continuing relevance of Ruja Ignatova and the OneCoin case as a lens through which to understand contemporary problems in financial regulation, organizational legitimacy, and cross-border enforcement. Rather than treating OneCoin only as an isol
14 min read
Designing Continuity in Luxury Governance: A Critical Analysis of Giorgio Armani’s Posthumous Succession Framework
Author: Omar Taylor Affiliation: Independent Researcher Received 12 July 2025; Revised 28 August 2025; Accepted 3 September 2025; Available online 15 September 2025; Version of Record 15 September 2025. Abstract In September 2025, the luxury sector encountered a significant governance moment with the disclosure of Giorgio Armani’s posthumous succession instructions. These instructions outlined a staged ownership transition in Giorgio Armani S.p.A., including an initial divest
13 min read
From Billion-Dollar Boom to Multi-Million Bust: A Critical Sociology of Tumblr’s Valuation Collapse (2013–2019)
Author: Rustam Sharipov Affiliation: Independent Researcher Received 1 July 2025; Revised 18 August 2025; Accepted 27 August 2025; Available online 10 September 2025; Version of Record 10 September 2025. Abstract This article offers a critical sociological analysis of Tumblr’s dramatic valuation trajectory—from Yahoo’s approximately US $1.1 billion acquisition in 2013 to its sale for a price widely reported as under US $3 million in 2019. Going beyond surface narratives of
10 min read
Framing the Future: The Impact of AI-Generated Video on Major Film Creators
Author Hannah White Affiliation: Independent Researcher Received 25 June 2025; Revised 10 August 2025; Accepted 20 August 2025; Available online 6 September 2025; Version of Record 6 September 2025. Abstract AI-generated video has moved from experimental novelty to a routine part of media production workflows. In the context of big-budget filmmaking, these systems promise faster ideation, cheaper effects, and new forms of world-building. At the same time, they raise complex
11 min read
From Copilots to Colleagues: The Rise of Enterprise AI Agents and the Reorganization of Work
Author: Abdullah Al-Mansour Affiliation: Independent Researcher Received 20 June 2025; Revised 5 August 2025; Accepted 18 August 2025; Available online 2 September 2025; Version of Record 2 September 2025. Abstract Enterprise artificial intelligence (AI) is moving from assistive “copilots” toward autonomous, multi-step agents that plan, act, and learn across business workflows. This article develops a critical, theory-driven account of that transition and situates it within
11 min read
Artificial Intelligence Before and Beyond ChatGPT: A Sociological Reconstruction of Its Historical Development
Author: Youssef Serkal, Independent Researcher Received 10 June 2025; Revised 28 July 2025; Accepted 5 August 2025; Available online 22 August 2025; Version of Record 22 August 2025. Abstract Artificial intelligence (AI) is frequently presented in public discourse as a recent breakthrough associated with systems such as ChatGPT. Such a view is historically incomplete. AI has a much longer intellectual genealogy that extends from ancient cultural imaginaries and philosophical
13 min read
Digital Twins in Tourism: Toward Smart, Sustainable Destinations in 2025
Author: Wang Wei Affiliation: Independent researcher Received 5 June 2025; Revised 22 July 2025; Accepted 30 July 2025; Available online 18 August 2025; Version of Record 18 August 2025. Abstract Digital twin technology has emerged as a significant innovation in the digital transformation of tourism. A digital twin is a dynamic virtual representation of a physical asset, site, or system that is continuously updated through real-time or near-real-time data. In tourism, this
10 min read
From Platform Promise to Strategic Decline: Tumblr as a Case Study in Digital Platform Valuation and Governance
Author: Ling Zhang Affiliation: Independent Researcher Received 1 June 2025; Revised 18 July 2025; Accepted 25 July 2025; Available online 14 August 2025; Version of Record 14 August 2025. Abstract This paper examines Tumblr’s decline from a platform acquired by Yahoo in 2013 for $1.1 billion to its later sale in 2019 for reportedly less than $3 million. It analyzes the strategic, organizational, and cultural factors that contributed to this sharp fall in value, including we
10 min read
Tax-Free Alpine Enclaves: Economic, Cultural, and Tourism Insights from Samnaun and Livigno
By: Ahmed Youssef Affiliation: Independent Researcher Received 28 May 2025; Revised 12 July 2025; Accepted 22 July 2025; Available online 12 August 2025; Version of Record 12 August 2025. Abstract This paper examines the economic, social, and cultural implications of duty-free status in Alpine border regions through a comparative analysis of Samnaun in Switzerland and Livigno in Italy. Both municipalities occupy distinctive geographical positions and have historically benef
10 min read
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