Authors: Jose Garcia (1), Dr. Habib Al Souleiman (2), Dr. Ibrahim Al Souleiman (3) Affiliation: (1-3) Swiss International University (SIU) (1) ORCID ID : 0009-0001-2055-9608 (2) ORCID iD : 0009-0000-4746-0694 (3) ORCID iD: 0009-0002-9521-4847 Submitted 30 January 2026; Revised 02 March 2026; Accepted 8 May 2026; Available online 18 May 2026; Version of Record 14 May 2026. DOI 10.65326/u7y566770 Volume 3, December 2026, (10025) Abstract The game of Chicken remains a powerfu

Authors: Huda Najjar 1 ORCID ID: 0009-0007-0765-6001, Mona Abdelmotaleb 2 ORCID ID: 0009-0005-9371-6263 1 Swiss International University (SIU), City of Osh, Kyrgyzstan 2 Swiss International University (SIU), ISB Academy, Dubai, UAE https://doi.org/10.65326/u7y566755 Received 20 January 2026; Revised 23 February 2026; Accepted 24 March 2026; Available online 7 April 2026; Version of Record 7 April 2026. Volume 3, December 2026, (10023) Abstract The fusion of Artificial Intell

Author: Luay Kareem Affiliation: Swiss International Institute in Dubai ORCID iD: 0009-0002-7961-033X Received 12 June 2024; Revised 28 August 2024; Accepted 12 September 2024; Available online 2 October 2024; Version of Record 2 October 2024. Volume 1, December 2024, (10009) Abstract Front office management is often considered a visible service function, but its theoretical significance goes beyond reception, greeting and administrative coordination. This article provides a

Author: Maria Johnson Affiliation: ISB Management Training Institute, Dubai, United Arab Emirates ORCID iD: 0009-0004-4123-4222 Received 6 March 2024; revised 15 April 2024; accepted 6 May 2024; available online 26 May 2024; version of record 26 May 2024. DOI 10.65326/u7y566771 Volume 1, December 2024, (10001) Abstract The secretary’s role has evolved from a narrow clerical identity to one of strategic importance at the intersection of executive support, digital coordination,