Author:  Habib Ali Affiliation: SIU Swiss International University, Kyrgyzstan Published in U7Y Journal, Vol. 3, No. 1, 2025 DOI: https://doi.org/10.65326/u7y566742 © 2025 U7Y Journal | Licensed under CC BY 4.0 Abstract This article offers a critical-sociological analysis of Tumblr’s dramatic valuation shift—from a $1.1 billion acquisition in 2013 to a resale reportedly around $3 million in 2019—and asks what this episode reveals about platform strategy, cultural governance,

This paper investigates the meteoric rise of social media influencers—specifically MrBeast—achieving unprecedented wealth without...