Author: Lara Garcia Affiliation: ISB Academy Dubai ORCID iD: 0009-0003-4405-1619 Received 10 June 2024; Revised 25 August 2024; Accepted 20 November 2024; Available online 2 December 2024; Version of Record 2 December 2024. Volume 1, December 2024, (10010) https://doi.org/10.65326/u7y566875 Abstract Tourism can be articulated based on growth, markets, destinations, and consumers. However, tourism can also be described as an institution of history, of a system of changing patt

Author: Abdulla Bin Eisa Nasser Alserkal Affiliation: ISB Management Training Institute Received 7 March 2024; revised 12 April 2024; accepted 96 May 2024; available online 31 May 2024; version of record 31 May 2024. Volume 1, December 2024, (10000) https://doi.org/10.65326/u7y566814 Abstract Dubai receives one of the largest and most culturally heterogeneous visitor flows in the world, yet the encounters that shape how those visitors come to understand Emirati and wider Gulf