Author: Noah Müller Affiliation: Swiss International University (SIU) ORCID ID: 0009-0002-7578-923X Submitted 17 April 2026; Revised 21 June 2026; Accepted 22 July 2026; Available online 08 August 2026; Version of Record 08 August 2026. Doi: https://doi.org/10.65326/u7y.SpecSDG10004 Volume 3, December 2026, (SpecSDG10004) Abstract Universities increasingly promote their sustainability commitments to prospective students through attention-seeking formats such as guerrilla inte