Authors: Walid Ahmad 1, Hassan Aref 1 1 Affiliation: King Abdulaziz University Received 16 June 2025; Revised 25 August 2025; Accepted 24 September 2025; Available online 06 October 2025; Version of Record 06 October 2025. https://doi.org/10.65326/u7y566748 Volume 2, December 2025 (10015) Abstract This article examines a fast-moving development in the Gulf Cooperation Council (GCC) digital economy: the arrival and rapid scaling of Keeta, an international food-delivery pla