Author: Luay Kareem Affiliation: Swiss International Institute in Dubai ORCID iD: 0009-0002-7961-033X Received 12 June 2024; Revised 28 August 2024; Accepted 12 September 2024; Available online 2 October 2024; Version of Record 2 October 2024. Volume 1, December 2024, (10009) https://doi.org/10.65326/u7y566874 Abstract Front office management is often considered a visible service function, but its theoretical significance goes beyond reception, greeting and administrative co