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Orange Is the New Neutral? The iPhone 17, “Cosmic Orange,” and the Sociology of Flagship Technology
Author: Nancy Khouri Affiliation: Independent Researcher Published in U7Y Journal, Vol. 3, No. 1, 2025 DOI: https://doi.org/10.65326/u7y00011 © 2025 U7Y Journal | Licensed under CC BY 4.0 Abstract The global release of Apple’s iPhone 17 in late 2025 reignited debates on innovation, consumption, and cultural symbolism in a mature technology market. This article examines the iPhone 17 as both a technological object and a social text, with a specific focus on its headline ae
10 min read
Branding Premiumity in 18-Karat Gold: How a Luxury Maison’s “Love Unlimited” Collection Reframes the Value of Stamped Gold
By: Zhanyl Asanova Affiliation: Independent Researcher Abstract This article investigates how brand stamping transforms the market...
8 min read
From Dot-Com Dominance to Digital Obsolescence: A Critical Sociology of Yahoo's Rise and Fall
By: Ali Rezaei Affiliation: Independent Researcher Abstract Yahoo was once synonymous with the internet, occupying a position of global...
7 min read
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