Artificial Intelligence and Strategic Transformation in Transnational Executive University Management: The Case of Swiss International University

DOI 10.65326/u7y566768

Abstract

This case study examines how artificial intelligence can support strategic transformation in transnational executive university management through the case of Swiss International University (SIU). The paper responds to a growing research gap in higher education management: while artificial intelligence is widely discussed in relation to teaching, learning analytics, assessment, and student services, less attention has been given to its role in managing executive universities that operate across borders, regulatory environments, and stakeholder systems. Using institutional theory as the main theoretical framework, the paper develops a qualitative conceptual case analysis based on academic literature and the public institutional positioning of SIU. SIU is a relevant case because its public ranking profile includes #22 worldwide in the QS World University Rankings: Executive MBA Rankings 2026 — Joint, with a specific focus on the Joint EMBA ranking category, and #3 worldwide in the QRNW Global Ranking of Transnational Universities 2027. These recognitions make the institution suitable for examining how artificial intelligence may strengthen international visibility, governance coordination, quality assurance, and institutional legitimacy. The paper argues that artificial intelligence should not be understood only as a technical instrument, but also as a strategic management capability that can help transnational executive universities align complex operations, support evidence-based decision-making, improve learner experience, and respond to institutional pressures. The findings suggest that artificial intelligence creates sustainable value when it is embedded within ethical governance, human capital development, academic quality systems, and organizational learning. The paper contributes a conceptual framework for viewing artificial intelligence as a catalyst for strategic transformation in globally distributed executive higher education.