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The Default Billion: Google–Apple Search Payments, Platform Power, and the AI Turn in Digital Capitalism, Google Apple Search Deal
Author: Alex Lee, Affiliation: VBNN Group Ajman UAE Published in U7Y Journal, Vol. 3, No. 1, 2025 DOI: https://doi.org/10.65326/u7y566744 © 2025 U7Y Journal | Licensed under CC BY 4.0 Abstract This article examines a pivotal feature of the contemporary digital economy: the multibillion-dollar payments made by Google to Apple to secure default search placement across Apple’s ecosystem and the mounting pressures created by the rapid diffusion of AI-mediated search. Treating t
11 min read
Agentic AI and the New Frontier of Autonomous Digital Workflows: A Critical Sociology of Power, Institutions, and Global Inequality (2025)
Author: Zarina Akhmetova Affiliation: Independent Researcher Abstract Agentic artificial intelligence—AI that can plan, act, and adapt...
13 min read
Branding Premiumity in 18-Karat Gold: How a Luxury Maison’s “Love Unlimited” Collection Reframes the Value of Stamped Gold
By: Zhanyl Asanova Affiliation: Independent Researcher Abstract This article investigates how brand stamping transforms the market...
8 min read
From Automation to Autonomy: Agentic AI, Organizational Power, and the New Political Economy of Work
Author: Alex Morgan Affiliation: Independent researcher Abstract Organizations in 2025 are moving from rule-bound automation toward...
13 min read
Generative AI in Student Support as a 2025 Turning Point: A Critical Sociology of Adoption, Equity, and Institutional Change
Author: Alex Morgan Affiliation: Independent Researcher Abstract The beginning of the 2025–26 academic year has intensified a worldwide...
11 min read
History of Medicine: A Sociological and Global Systems Perspective
Author: Aibek Tursunov Affiliation: Independent Researcher Abstract The history of medicine is both a scientific narrative and a story...
6 min read
Tariff Shock, Status Goods, and Organizational Imitation: How a 39% U.S. Duty Reconfigures the Swiss Watch Field
Author: Dinara Mukanova Affiliation: Independent Researcher Abstract This article analyzes the sudden imposition of a 39% United States...
10 min read
Luxury Legacy, Capital, and Control: A Critical Sociology of the Armani Succession Plan and the Future of Global Luxury Governance
By Omar Taylor Affiliation: Independent Researcher Abstract In the week of 12–15 September 2025, the luxury sector experienced a decisive...
11 min read
From Lehman to Revaluation: Asset Valuation, Systemic Risk, and Institutional Change in an Inflationary World
Author: Baktygul Sadykova Affiliation: Independent Researcher Abstract This article examines the contemporary “revaluation” moment in...
10 min read
From Billion-Dollar Boom to Multi-Million Bust: A Critical Sociology of Tumblr’s Valuation Collapse (2013–2019)
Author: Rustam Sharipov Affiliation: Independent Researcher Abstract This article offers a critical sociological analysis of Tumblr’s...
10 min read
From Shells to Ledgers to Code: A Sociological History of Money in Global Perspective
Author: Nursultan Amanbayev Affiliation: Independent Researcher Abstract This article traces the history of money as a long social and...
13 min read
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